tn38 Internet Services
The next generation of internet services
A research, development and consultancy group which offers businesses professional and dedicated search engine optimisation / online marketing audits and reports with regards to empowering your website and maintaining a high level of ROI.
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There are several Internet Services which offer free internet sites. They are user-friendly and allow you to have a professional on-line existence. For instance, Microsoft Office Reside Small Business offers a free support; you just need to purchase a website name. You can choose your web templates, insert text, graphics plus photos and have a website very quickly. It even comes with a top quality e-mail address which provides tremendous professionalism to your company and allows you monitor your own website visitors.
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What is bad about this is the fact that this is a technique often utilized by spammers to trick search engines like google and it should be avoided, unless of course, the page is in an area of your site that isn't found (also known as spidered or even crawled). Search engine spammers make a page that is optimized for many keywords and phrases - it generally has no real content. The particular page is then indexed by some search engines, nevertheless, a visitor clicks on the search engine entry, they are rerouted to another site, often not related. Most search engines have filter systems to detect this. Applying this form of search engine deception will discover a site eventually banned or even penalized by major games such as Google.
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Our Goals
How we achieve success through our clients
An effective website can turn a company around. The internet can potentially offer a huge audience for your products or services but just being listed with a major search engine will do nothing but dash your expectations as little traffic comes your way, and of that traffic, few become clients. We aim to change that.
How We Can Help
We know what works, we know what doesn't
With years in the industry and painstaking analysis of the leading search engines, we have seen those early mistakes websites make, we know the huge costs of pay-per-click advertising and we've seen incorrect markets being targeted.
"Don't make the same mistake".
Search engines are far smarter than people think and pulling tricks to get ahead will severely inhibit your efforts. All our clients have come through our website using fundamental SEO tactics and zero costs in terms of mailings, pay-per-clicks and other common marketing plans.
Applying Web Standards
An accessible website will also assist the search engines
Legally and morally, your website must be accessible. We have the DDA and the United States have Section 508. Both laws ensure a commercial website offering a service must make 'reasonable adjustments' to make a website accessible. By following a set of guidelines as published by the W3, not only will a visitor find your website easier to read & quicker to load but so will a search engine.
Services We Offer
Our services are focused to the success of your website
Search engine optimisation, online marketing and accessible website design doesn't really have a solid and accountable industry as yet. It is commonly an "afterthought" or "bolt-on" to an existing design and development service. We flip this concept on it's head by concentrating on the core of what a website does, market your business.
Once this marketing core has been made accessible, only then is it time to get the decorators in to present the site in an attractive way.
We can offer a comprehensive website audit for existing sites with regards to search engines and accessibility or we can create a strategy for new or soon to be redesigned websites to ensure a powerful online impact and a successful internet presence.
Featured Website
DataSecure offer a seamless and automated online data backup service. The website is fully WAI-AAA approved and is written to XHTML Strict and CSS2 web standards.
What about the DDA?
The United Kingdoms' Disability Discrimination Act 1995 covers accessiblity for any commercial enterprise providing an online service and the W3 have published a set of guidelines labelled the WCAG 1.0 which are broken down into 3 priorities and must be adhered to.
What is SEO?
Search engine optimisation is the art of placing specific phrases in a well structured document. Key phrase focus must be achieved on every page. SEO is an ever evolving process and understanding the fundamentals can bring huge rewards in the form of dedicated traffic and new clients.
Why do I need an OMS?
Your online marketing strategy must be taken as seriously as your offline advertising campaigns. Any less will result in missed potentials, little throughput and poor return on investment. It is important to ensure that all the major search engines are listing your site effectively and you have many natural inbound links to your site.